The upcoming auction by Federal Communication Commission for the 700MHz spectrum license is a much watched policy action since this would give the consumers a variety of choices for downloading any applications irrespective of the network or devices.

Google is definitely a major contender here and would certainly like to enter the mobile phone world and the asociated Ad revenues which goes along with it.

Who wins ? Consumers says Google. U bet ! Read the complete story.

Chris Sacca, Head of Special Initiatives posts at Google’ official blogite